After a stint of almost two years, Sandip Tarkas has called it a day at the Reliance ADA Group. He was looking at the media function for the whole group as Head – Media. Tarkas has already put in his papers, and would be serving his notice period till early January 2008. Details on his next destination were not available at the time of filing this story. While official comments were not forthcoming, sources familiar with the situation confirm the development.
It may also be recalled that M Suku recently joined R-ADAG in a group role. There is some speculation in the market that Suku may get the media role under his mandate at R-ADAG, following Tarkas’ exit. However, there was no confirmation available on this.
Prior to taking his role at R-ADAG in December 2005, Tarkas was on the agency side of the business as CEO of Media Direction and, before that, was with the start-up MPG for four years after quitting Mindshare Fulcrum. A graduate from IIT, he began his career working as an engineer for ONGC. Thereafter, he completed a management course from IIM-Bangalore, before entering the field of advertising and media. Tarkas gained experience at Mudra and MindShare Fulcrum and headed implementation planning at JWT, representing it at the ATG Worldwide Group between 1998 and 2000. In 2000, he was appointed head of Fulcrum in India.
The announcement of Suku joining R-ADAG was made in October 2007. Prior to that, he was Regional Business Director-ESP (Entertainment, Sports & Partnerships) for WPP Media. Suku, who was based in Singapore and had the whole of the Asia Pacific under his ambit, has held a number of positions within WPP Media, including National Director - BroadMind.