MediaCom has appointed its former Technical Advisor & Managing Director Sandip Roy as General Manager- P&G account. Roy will be based out of Mumbai.
No official confirmation was available at the time of filing the report. But sources close to exchange4media have confirmed the development and said that Roy will be handling the P&G account under the leadership of Avinash Pillai, Managing Partner (Team P&G India) at MediaCom. The P&G business is estimated to be around Rs 200 crore.
Roy’s LinkedIn status says it all-
During his first stint at MediaCom way back in 2003, Roy managed a diverse portfolio of clients as a team lead including NDTV, Giant Hypermarket, Parle, Shaadi.com and Hindustan Pencils, which allowed him to work with a large media network involving deeper analysis of consumer behaviour.
In a career spanning almost 18 years, apart from MediaCom, Roy has worked for agencies such as RK Swamy BBDO, Contract Advertising, ZenithOptimedia Group, Interactions, Starcom MediaVest Group, UM WW and EMTEK Group. He started his career with RK Swamy BBDO, where he was Senior Media Executive and rose up to posts such as Managing Director at MediaCom, Marketing Advisor at EMTEK Group before re-joining MediaCom.
At MediaCom, Roy has worked in various capacities and has also worked with MediaCom Interaction, GroupM’s Digital agency for a year.