Following Deba Ghosal’s departure from LG Electronics India, where he was Head Product Marketing (DDM), Sandeep Tiwari, Head Product Marketing, who looks after home appliances, has been given the additional responsibility of looking after the consumer electronics, GSM and the IT businesses. Tiwari’s designation, however, remains unchanged.
Speaking to exchange4media regarding the challenges ahead, Tiwari said, “I am really looking forward to the new challenge, which would be essentially to make LG the brand of the future, address the youth, connecting with them heart-to-heart. Transition is always challenging.”
Tiwari began his career with LG as a management trainee in 1997. He became the Product Manager in 1998. In 1999, Tiwari became the Product Group Head, wherein he used to look after microwave ovens. In 2000, he started looking after vacuum cleaners as well.
In 2001, he became the Branch Manager, Rajasthan operations. After continuing with that role for two and a half years Tiwari took on the role of Manager Marketing in 2003. Tiwari took charge as Product Planning Head for the home appliances division in 2004, in 2005 the role was expanded to include marketing as well.
Looking back at his long tenure in LG, Tiwari said, “It’s like seeing a baby born and growing up. It’s been a great learning experience. Age has never been a hindrance. The organisation believes in empowering and giving opportunities to the people.”
Sharing the future agenda of the company, Tiwari said that LG would endeavour towards making mobile communication its growth engine in the next 4-5 years. Besides, the focus would be on addressing the youth in their early 20s and integrating the Indian market to global opportunities, shared Tiwari.