Sandeep Singh has been appointed as the head of marketing and ad sales for Sahara's television news channels and print publications. Singh, moves from SAB TV where he was VP-Ad Sales. Prior to that he was heading Ad Sales in ETC Networks.
Confirming the development to exchange4media, Singh said, "The new assignment offered a much bigger portfolio. It entails dealing with a larger network and I found the task more challenging."
Singh assumed his responsibilities from March 5, 2005 and will be accountable for boosting ad sales and marketing for all the print and TV news channels of the network.
Satish Menon, Sahara TV president, was looking after ad sales of Sahara news channels up until now in addition to the network's entertainment channel. He will however continue to handle selling of Sahara's group channels.