Top Story


Home >> People Movement >> Article

Sandeep Madan to head Delhi operations of Rediffusion DYR as EVP

Font Size   16
Sandeep Madan to head Delhi operations of Rediffusion DYR as EVP

Sandeep Madan has been appointed as Executive Vice-President, Rediffusion DYR. Madan, who will be heading the Delhi operations, replaces Ramesh Srivats, who had recently put in his papers as Executive VP and Managing Partner at Rediffusion DYR Delhi. Madan moves from Publicis India, where he was Senior Vice-President and Profit Center Head of a business unit.

Commenting on the appointment, Rediffusion DYR’s President, Mahesh Chauhan, said, “To start the next chapter of Rediffusion DYR in North India, we needed someone like Sandeep. He is not just insightful but has the right mix of maturity and ambition to take the organisation to the next level of brilliance. We wish Sandeep all the best.”

Madan said, “Rediffusion DYR Delhi promises to be an equally challenging opportunity, and one I look forward to eagerly. The Delhi office, with Airtel, Xerox ITC and the recent LG win, boasts of some of the best brands in the country under one roof. With the teams in place both at Delhi and nationally at Rediffusion DYR, it’s going to be exciting times ahead.”

Madan’s agency experience in the past decade and more has been at Publicis India, Enterprise Nexus, McCann Erikson, Rediffusion DYR and In Black and White Communications. He has successfully led several clients such as Hewlett-Packard India, HCL Toshiba (IT), General Motors India, Skoda Auto, Maruti Suzuki (Automobile), Perfetti India Ltd (FMCG - Confectionery), Aviva Life Insurance (India & APAC), and Metlife India (Insurance), among others.

Also see:

Ramesh Srivats quits Rediffusion DYR Delhi as EVP & Managing Partner


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business