Sandeep Madan has been appointed as Executive Vice-President, Rediffusion DYR. Madan, who will be heading the Delhi operations, replaces Ramesh Srivats, who had recently put in his papers as Executive VP and Managing Partner at Rediffusion DYR Delhi. Madan moves from Publicis India, where he was Senior Vice-President and Profit Center Head of a business unit.
Commenting on the appointment, Rediffusion DYR’s President, Mahesh Chauhan, said, “To start the next chapter of Rediffusion DYR in North India, we needed someone like Sandeep. He is not just insightful but has the right mix of maturity and ambition to take the organisation to the next level of brilliance. We wish Sandeep all the best.”
Madan said, “Rediffusion DYR Delhi promises to be an equally challenging opportunity, and one I look forward to eagerly. The Delhi office, with Airtel, Xerox ITC and the recent LG win, boasts of some of the best brands in the country under one roof. With the teams in place both at Delhi and nationally at Rediffusion DYR, it’s going to be exciting times ahead.”
Madan’s agency experience in the past decade and more has been at Publicis India, Enterprise Nexus, McCann Erikson, Rediffusion DYR and In Black and White Communications. He has successfully led several clients such as Hewlett-Packard India, HCL Toshiba (IT), General Motors India, Skoda Auto, Maruti Suzuki (Automobile), Perfetti India Ltd (FMCG - Confectionery), Aviva Life Insurance (India & APAC), and Metlife India (Insurance), among others.
Ramesh Srivats quits Rediffusion DYR Delhi as EVP & Managing Partner