Shailesh Amonkar, Director-Marketing, Sakal, has put in his papers. He has set up a new media venture called Kemistry Media Solutions Pvt Ltd, which will handle advertising sales for media companies for the markets of Pune, Maharashtra and Goa. The company will help clients in media buying and ROI optimisation to ensure that their ad-spend goes a long way and the right way.
Elaborating on the new venture, Amonkar said, “Kemistry Media Solutions is a revenue catalysing company generating high ROI value for media, be it print, the Internet, broadcast, out of home or consumer connect programmes. It is the confluence of the finest media professionals and our board can boast of a combined experience of over 60 years in media brand building and revenue generation. Jaisurya Das (Managing Director of Xanadu Consulting Group) has been a significant contributor to the creation of Kemistry and will form part of the team that brings expertise to the table as a member of our board.”
Currently, the company has in its portfolio Yahoo! for whom they are the reseller for Maharashtra (excluding Mumbai) and Goa; VJM Media Pvt Ltd, which is into publishing magazines like ‘Cine Blitz’, Kingfisher’s in-flight magazine ‘OK’ and ‘Hi Blitz’; ‘Kalnirnay’, one of India’s largest Almanacs; and RMA, which represents a number of international titles.
The company is headquartered in Pune and will start their operations in Mumbai and Goa within the next few months. There are plans to launch niche print and Internet products in these markets.
Giving the reason for starting the new venture, Amonkar said, “Turning entrepreneur has always been at the back of my mind. Eighteen years of hard core sales and marketing experience in the core media markets of Mumbai, Pune, Goa and rest of Maharashtra as well as international markets has convinced me of the opportunity.”
Amonkar has spent most part of his career with The Times of India, nearly 15 years, before moving on to Sakal.
Commenting on his stint with Sakal, where he was for three years, Amonkar said, “I’ve had a great time at Sakal and enjoyed the thrill of having to structure and energise the entire advertising and marketing function, thanks to the opportunity and freedom given by Abhijit Pawar. I enjoyed adding value to the organisation’s marketing goals.”