Time Inc.’s ‘People’ magazine, which is being brought to India by Outlook Group, has roped in Saira Menezes as Editor of the Indian edition. Menezes, who has an experience of 17 years in journalism, would be joining in the early part of 2008.
Till recently, Menezes was Editor of ‘The Emirates Evening Post’, a daily in the UAE. She was instrumental in transforming the paper from a broadsheet to a tabloid, and from an evening paper to the image of an afternoon paper. She was also the first female editor of an English daily in the UAE.
Commenting on the decision to rope in Menezes, Maheshwar Peri, President & Publisher, Outlook Group, said, “Saira had worked with ‘Outlook’ a few years ago, and we are delighted to have her back to lead the editorial team of ‘People’. The decision of taking Saira on board has come through an extensive search, and we believe that we have got one of the best editors to be working on the magazine. We hope that with her leadership skills and editorial capabilities, we would be able to shape the magazine in a manner that pleases our readers.”
Though Menezes has not officially joined ‘People’, she has confirmed that she was already in the process of recruiting an editorial team. She said, “I am in the process of wrapping up other assignments which will see completion by early 2008. As soon as I am through with these commitments, I will officially be on board. Having said that, I am already involved with the planning of the magazine and identifying the team that will see ‘People’ through its India launch.”
As to why she decided to take up this offer, Menezes said, “The magazine is one the biggest brands in the Time Warner stable, and it would be published in India by the Outlook Group which is known for its strong editorial values. I thought it was an opportunity to be a part of a magazine that enjoys the highest readership in the US and would provide a challenge to make is as big if not bigger in India.” Apart from being
Editor of ‘The Emirates Evening Post’, Menezes has also been Editor of ‘Savvy, a women’s magazine, and ‘Sunday Mid-Day’.
Regarding the content, Menezes informed that a final plan would be announced once they had the core team on board.
Outlook Group to launch Time Inc’s ‘People’ magazine in India by mid-2008