Sahara India Pariwar has appointed Sanjeev Srivastava as CEO and Editor-in-Chief, heading all media related activities of the Sahara Group, while Upendra Rai has been appointed as Editor and News Director. The two will be reporting directly to Subrata Roy, Chairman of the Sahara Group.
Srivastava will take up this new role with the Sahara Group starting January 2010. He has over 25 years’ experience in journalism with various media organizations, including The Times of India and Indian Express, and a 16-year stint with the BBC. His most recent assignment with the BBC was as India Editor, leading the entire BBC Hindi output generated from India across all platforms of delivery, including FM, short wave and online.
Rai joins Sahara from Star News, where he was Senior Editor. He began his career as a journalist with the Sahara Group over 12 years ago. After successful stints with CNBC and Star News, he now returns to the Sahara Group.
Commenting on the appointments, Subrata Roy said, “Sahara enjoys a loyal base of audiences across print and electronic media, but we realise that we cannot afford to be complacent. I am confident that Sanjeev Srivastava, with his experience and vision, will strengthen and streamline our offering across the entire media spectrum. Upendra’s skill and expertise will complement this endeavour and together they will lead Sahara’s media offerings to scale greater heights. Their appointment is part of Sahara’s strategy to secure a rightful place in a highly competitive environment.”
On his new role, Srivastava said, “In the current competitive market, and with a fast changing dynamic audience, it is a challenge to lead a media brand. I look forward to this challenge, and this opportunity to build on Sahara’s brand value and expand audiences with new editorial initiatives which will engage, inform and entertain.”
Rai added here, “The Sahara Group’s vision is to secure a place as a leading Indian media brand and I relish the opportunity to be a part of this important phase in Sahara’s journey in the media world. I believe that the group has the potential to make its mark as a credible brand that audiences look to for news and views.”