Top Story

e4m_logo.png

Home >> People Movement >> Article

Sagar Mahabaleshwarkar, Ramanuj Shastry to join Rediffusion DY&R as Creative Chiefs

05-September-2007
Font Size   16
Share
Sagar Mahabaleshwarkar, Ramanuj Shastry to join Rediffusion DY&R as Creative Chiefs

Very recently Rediffusion DY&R was in the uncomfortable position of an agency with no creative heads following the resignation of K S Chakravarthy (Chax). However, not only has the agency filled the vacant position, but it has managed to get more than one would’ve expected. Rediffusion DY&R has appointed two Chief Creative Officers – O&M’s Creative Director Sagar Mahabaleshwarkar and Publicis Ambience’s NCD Ramanuj Shastry. The duo would be reporting to the agency’s President, Mahesh Chauhan.

Mahabaleshwarkar is expected to join by end-September, while Shastry will be joining in mid-October 2007. Chauhan said, “We believe it is humanly impossible for one creative head to handle all clients and do justice to them. Every client should get a share of the CCO’s time, which is why we have appointed two of the finest creative talents available in the country.”

He further said, “Sagar and Ramanuj have worked together in the past and they are two professionals who have defined the journey in their own ways. Their track records are enough to challenge the best in the industry, and one can only imagine how they can transform the creative product.”

For Chauhan, the move is taking the ‘Rediffusion DNA’ forward, which he explained as, “Rediffusion DY&R has always been recognising talent and investing in it. The excitement in our agency at present is palpable!”

He added that the ‘Dream Team’ for Rediffusion DY&R was now complete with this. Arvind Mohan is leading the strategic product as Chief Strategy Officer. Then there is Rupa Badrinath to train the Rediffusion DY&R teams. An excited Chauhan said, “The journey begins now.”

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group