Sabuj Sengupta, Senior Vice President and Executive Creative Director, Dentsu Creative Impact has put in his papers at the agency and is currently serving his notice period. Sabuj was heading the creative at the agency.
The news has been confirmed to exchange4media from confidential industry sources. When contacted, Sabuj refused to comment on the development or share details on his plans further. He joined the agency in July last year from JWT India where he was Associate Vice President and Senior Creative Director. Sources also informed that Dentsu Creative Impact has not yet finalized who will take on the position of the creative head after Sengupta’s exit.
Sabuj has worked with leading agencies like JWT, Conract and Bates prior to joining Dentsu Creative Impact. At JWT he handled accounts like Sony, Pepsi, Hero Honda etc. As per Industry grapevine, Sabuj is on his way to Percept. It may be noted that the entire creative duties for Sony India has recently moved from JWT to Hakuhodo Percept.