Top Story

e4m_logo.png

Home >> People Movement >> Article

Saatchi & Saatchi India rejigs top management; Shantakumar made Chairman, Kamal Basu is CEO

19-February-2008
Font Size   16
Share
Saatchi & Saatchi India rejigs top management; Shantakumar made Chairman, Kamal Basu is CEO

Saatchi & Saatchi India has effected significant changes in its top management. V Shantakumar, the present Managing Director and CEO, now assumes the role of Chairman. Kamal Basu, currently Executive Vice-President, Mumbai, takes over as CEO of the agency. He will be supported by Sanjib Dey, Executive Vice-President, Delhi, and Ayan Chakraborty, Vice-President, Bangalore.

Executive Director S Ghosh will focus on Celsius 100, the independent consultancy division of Saatchi & Saatchi Worldwide. Malavika Harita, Executive Vice-President of Saatchi & Saatchi Direct, will operate independently of the advertising agency and will report directly to Shantakumar.

Patrick Brett, CEO, South East Asia and India, Saatchi & Saatchi, said that this was a planned organisational evolution, which had been in the works for some time now. “Shanta, SG and myself all felt that it is the appropriate time for us to hand over operational responsibilities to Kamal for the advertising agency and for Malavika to expand and reinvent the already robust Saatchi & Saatchi Direct operations. The knowledge and intellectual space occupied by Celsius 100 will be our ‘respect’ engine and SG will lead this as well as our initiatives in the emergent digital domains. Shanta continues to be the mentor for Saatchi & Saatchi India and will be our key evangelist for our world changing ‘Lovemarks’ philosophy.”

V Shantakumar said that it was his privilege to have been able to lead the agency to this space where it was now. “I intend to devote more of my time in reinventing Saatchi & Saatchi as the Lovemarks Company as well as to provide inputs, along with SG, to our key clients in India. I am very excited for Kamal Basu and Malavika Harita, and I am confident that they will take an already strong offering to the next potent level.”

Also read:

Saatchi & Saatchi appoints Ian Rowden as Chairman and CEO for Asia-Pacific

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.