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Saatchi & Saatchi brings in BTL specialist, Anand Siva appointed its VP

Saatchi & Saatchi brings in BTL specialist, Anand Siva appointed its VP

Author | exchange4media Mumbai Bureau | Thursday, Jul 26,2007 9:22 AM

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Saatchi & Saatchi brings in BTL specialist, Anand Siva appointed its VP

Anand Siva has been appointed as VP of Saatchi & Saatchi Solutions, the specialised arm of Saatchi & Saatchi offering below the line, 360-degree communication solutions to its clients. Siva was earlier with Akshara Advertising looking after its Chennai and Bangalore branches.

Confirming the appointment, V Shantakumar, MD, Saatchi & Saatchi, said, “Anand’s coming on board will significantly reinforce our arsenal. He brings not just know-ability to the game but also ‘do-ability’, so that the ideas that we create for our clients are also tangible on the ground.”

Siva has rich experience in specialised communication campaigns and tools, having worked with clients like Intel, Nortel, Fresh & Honest Café, Indian Airlines, SIVA PCs and a host of other accounts across the board. He comes with over 17 years’ experience in mainstream advertising, and over five years’ experience in BTL.

Siva comes with hands-on experience in channel, B2B and SMB communication. He is credited with spearheading many innovative and ground breaking programmes for IT giant Intel, an account he has handled for eight years.

He moves to Mumbai from Chennai, where he will head the BTL solutions drive at Saatchi & Saatchi.

Tags: e4m

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