Following the recent Videocon win, Saatchi & Saatchi Delhi has beefed up its creative team. The agency has brought in Nandu Narasimhan as Executive Creative Director for its Delhi and Bangalore branches. This apart, Saatchi & Saatchi has also appointed Jayant Matthew and Tuhin Sen as Creative Directors.
Prior to Saatchi & Saatchi, Narasimhan was associated with VGC as National Creative Director. He began his career with Tara Sinha Associates in 1989 as a copywriter. After a year, he moved on to Everest Integrated Communications, Delhi, where he had handled brands such as Viva, Maltova and LML Vespa. In 1993, he moved to Lowe (then Lintas), where he worked on Maruti, Xerox, Casablanca and Steel Authority of India (SAIL) accounts. The four-year stint at Lowe was followed by a two-year stint at TBWA\India (then TBWA Anthem).
After that he returned to Lowe. Two years on, he moved to Contract as Creative Director, where his portfolio included Dabur and Domino’s Pizza, among others. Narasimhan was Regional Creative Director at Grey Worldwide from 2004-06. He then joined Saatchi & Saatchi Delhi in June 2006, where he worked on brands like Sony Ericsson and Mother Dairy, before joining VGN.
Prior to Saatchi & Saatchi, Jayant Matthew was Creative Director at Grey, where he worked for four years. Mathew began his career in 1995 with Contract, Chennai as a trainee. Since then, he has been associated with agencies like Rediffusion DYR and Grey.
Like Narasimhan, Tuhin Sen, too, returns to Saatchi & Saatchi for a second stint. Sen had begun his career with Mudra in 1994. He had first joined Saatchi & Saatchi as Creative Supervisor in 1997. The other agencies where he had worked include Leo Burnett, McCann Erickson, Lowe and Contract.
Videocon assigns Rs 100-plus cr creative duties to Saatchi & Saatchi