Ian Rowden has been roped by Saatchi & Saatchi as Chairman and CEO for the Asia-Pacific region. Rowden will report to Kevin Roberts, CEO- Worldwide, Saatchi & Saatchi.
Welcoming Rowden, Roberts said, “Asia is experiencing change on a quantum scale, with progress fueled by education, hard work, timeless values and vast numbers of people. Someone with Ian’s unique ability and knowledge of the region and its dynamics will be an asset in building success and strong emotional connections.”
Rowden, who would be based in his hometown of Sydney, Australia, would reinforce Saatchi & Saatchi’s strong commitment to the Asia-Pacific region.
Prior to this appointment, Rowden was Executive Vice-President and Chief Marketing Officer at Wendy’s International. Rowden began his career at Coca-Cola in Sydney and was responsible for the Coca-Cola business in China, Hong Kong, Taiwan and South Korea, eventually moving on to become Vice President - Director of Worldwide Advertising for the Coca-Cola Company in Atlanta.