Mudra South, the South integration of Mudra Communications announced the appointment of its new Executive Vice President. S. Radhakrishnan who has been with the agency since 1995 will now be responsible for directing Mudra South.
On his promotion, R Lakshminarayan, Executive Director South and Head of Mudra South said, “This promotion is in recognition of Radhakrishnan’s excellent performance in Bangalore and the enviable reputation that he has built up for the agency in the market place. He will play a key role in accelerating the momentum towards market leadership that the agency is aiming at within the 2-3 years. He will be working closely with me in converting our strategies into ground reality”.
According to Radhakrishnan, his immediate thrust for Mudra South is to drive growth across the region; and ramp up the brand building work. He also added that key investments have been made in people resources; and that it should logically work towards building good, long-term relationships with clients.
With over 20 years of experience in the industry, he has worked with agencies like Chaitra Leo Burnett, R.K.Swamy BBDO and Mudra Ahmedabad earlier. His experience spreads across various categories including ready-made garments, Consumer Durables, Services, Technology, Confectionary to name a few. The brands he has worked with include Peter England, Byford, McDowell, IFB, BPL, Epson, Duroflex, Dhara, Rasna, Digital etc.