S Yesudas has put in his papers at Media Direction, the media arm of RK Swamy. Yesudas, who was CEO of Media Direction, had been with the company a little over three years ago. Media Direction was set up in 1997.
Yesudas confirmed the development and on his decision to move, he said, “It has been a fantastic career journey with Media Direction, where the company grew by leaps and bounds in stature. We managed to bag maximum number of businesses in 2007 and have done well in terms of profits, working with reputed clients and getting recognition and awards. My decision to move is personal and I would not like to elaborate on it.”
He informed that he planned to continue in the media business, but had not decided on his next destination.
Having spent over 17 years in media, Yesudas has a firm belief in people power. His last assignment was with Initiative, where he served the company in various capacities before being assigned to launch Insight, the media agency from the group. During his eight-year stint in India with the group, he added immense value to communication plans of various brands, ranging from FMCG to durables. After this, he moved to Nairobi to run Initiative in the East African region as its Regional Director, with a combined responsibility for Draft Worldwide as its Managing Director. That followed an assignment in Indonesia as Business Advisor (Director) for Initiative. In February, 2006, he took charge as COO of Media Direction.