Top Story


Home >> People Movement >> Article

S Ramakrishnan quits MAX, Ajay Modgil quits SAB

Font Size   16
S Ramakrishnan quits MAX, Ajay Modgil quits SAB

In two unrelated developments, MAX Marketing Head, S Ramakrishnan, and SAB Marketing Head, Ajay Modgil, have decided to move on. Until apt replacements are appointed, MAX Business Head, Albert Almeida, and SAB Business Head, Vikas Bahl, will be taking charge of the marketing function directly.

Speaking on Ramakrishnan’s exit, Almeida informed, “Sanjay had relocated from Bangalore to handle MAX. However, for personal reasons, this wasn’t working out for him and he decided to move on.” MAX had appointed Ramakrishnan as its Vice President, Marketing and Communications, in December 2005. In effect, he spent barely over a month at MAX. Prior to this, he was the marketing head for WorldSpace.

Throwing light on Modgil’s departure, Bahl confirmed the development stating that he would be looking after the marketing duties for the channel now, but couldn’t add any further comments.

Modgil was appointed at SAB in July 2005, even before the channel went through the repositioning, and had played a key role in the transformation phase of SAB TV to SAB. Prior to this, he was with Zoom Television as Business Development, Alliances and Trade Marketing Head.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve