In two unrelated developments, MAX Marketing Head, S Ramakrishnan, and SAB Marketing Head, Ajay Modgil, have decided to move on. Until apt replacements are appointed, MAX Business Head, Albert Almeida, and SAB Business Head, Vikas Bahl, will be taking charge of the marketing function directly.
Speaking on Ramakrishnan’s exit, Almeida informed, “Sanjay had relocated from Bangalore to handle MAX. However, for personal reasons, this wasn’t working out for him and he decided to move on.” MAX had appointed Ramakrishnan as its Vice President, Marketing and Communications, in December 2005. In effect, he spent barely over a month at MAX. Prior to this, he was the marketing head for WorldSpace.
Throwing light on Modgil’s departure, Bahl confirmed the development stating that he would be looking after the marketing duties for the channel now, but couldn’t add any further comments.
Modgil was appointed at SAB in July 2005, even before the channel went through the repositioning, and had played a key role in the transformation phase of SAB TV to SAB. Prior to this, he was with Zoom Television as Business Development, Alliances and Trade Marketing Head.