S Narasimhan has taken over as Senior Partner of RK Swamy BBDO, Chennai. Prior to his new assignment, Narasimhan was Vice-President of Hansa Outdoor, Mumbai. In his new role, Narasimhan would be heading RK Swamy BBDO’s Chennai office with the primary objective to consolidate and grow the business.
Narasimhan has spent close to 13 years with RK Swamy BBDO, besides a stint with JWT and Grey. During his career in advertising spanning over 19 years, he has worked with blue-chip brands like Apple Computer, Citibank Cards, Diners Club, Tata Indicom, Red Label Tea, Taj Mahal Tea, Wipro, and Wrigley’s Chewing Gum, among others.
He had set up Hansa Outdoor, the specialised out-of-home initiate of RK Swamy BBDO, in 2004, which today is a significant player in the outdoor industry.
He has an in-depth appreciation of strategic brand management and integrated marketing communications as well as a strong cross-market, cross-border orientation, planning and operational experience.