Top Story

e4m_logo.png

Home >> People Movement >> Article

S Mahapatra re-joins McCann Erickson as VP

13-February-2007
Font Size   16
S Mahapatra re-joins McCann Erickson as VP

McCann Erickson has appointed Sandip Mahapatra as VP and Head of Planning of its Delhi office, to fill in the gap left by the exit of Arvind Mohan.

Mahapatra carries with him 18 years of experience, including his recent stint at TBWA as the Executive Director, Strategic Planning. He has also been the Head of Planning and Consumer Insights at McCann Worldgroup, Indonesia, and instrumental in setting up and running a dedicated consumer insights team.

“This is a significantly different McCann from the one I used to know–it used to be about demonstrating potential energy; today that manifestation is in kinetic energy–the world will watch how fast and how far it can run,” is how Mahapatra, who was one of the first planners to join McCann at the inception in 1996, describes his earlier stint and the present agency.

Some of the brands that have benefited from Mahapatra’s cerebral approach include J&J, Coca-Cola, Nestle, Unilever, Microsoft, General Motors, Perfetti, Nivea, Pedigree, Adidas, Allianz, StanChart, National Geographic and Pril.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.