Top Story

e4m_logo.png

Home >> People Movement >> Article

S Mahapatra re-joins McCann Erickson as VP

13-February-2007
Font Size   16
Share
S Mahapatra re-joins McCann Erickson as VP

McCann Erickson has appointed Sandip Mahapatra as VP and Head of Planning of its Delhi office, to fill in the gap left by the exit of Arvind Mohan.

Mahapatra carries with him 18 years of experience, including his recent stint at TBWA as the Executive Director, Strategic Planning. He has also been the Head of Planning and Consumer Insights at McCann Worldgroup, Indonesia, and instrumental in setting up and running a dedicated consumer insights team.

“This is a significantly different McCann from the one I used to know–it used to be about demonstrating potential energy; today that manifestation is in kinetic energy–the world will watch how fast and how far it can run,” is how Mahapatra, who was one of the first planners to join McCann at the inception in 1996, describes his earlier stint and the present agency.

Some of the brands that have benefited from Mahapatra’s cerebral approach include J&J, Coca-Cola, Nestle, Unilever, Microsoft, General Motors, Perfetti, Nivea, Pedigree, Adidas, Allianz, StanChart, National Geographic and Pril.

Tags

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

In an interview with exchange4media, Maheshwari spoke about the journey of this transformation, his vision for Network18 Digital and the future, scope and trends that will define digital journalism

We list a few important stories that you may have missed in the week gone by

Dr Ortho Oil and ITC Ltd entered Top 10 Brands and Top 10 Advertisers respectively

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have...