Dinamalar, one of the leading Tamil dailies, has appointed S Balasubramanian as Head of Marketing, New Media. Prior to joining Dinamalar, he was Senior Vice President – Ad Sales at Galatta.com.
Elaborating on his responsibilities, Balasubramanian said, “My responsibilities in Dinamalar include using methodologies and tools to make the website more popular. We have some good numbers, and those numbers are not realistically shown to the advertisers or even to the public. Therefore, my responsibility here would be creating some kind of foundation, wherein things are in place and our numbers are well exhibited so that we would able to generate revenue to our potential.”
Balasubramanian had started his career as an executive with Tamil daily Dinakaran in 1997. After a nearly eight-year stint with Dinakaran, he joined Galatta.com and Galatta Cinema magazine, a Dot Com Infoway Ltd media initiative, as Senior Vice President – Ad Sales. At Galatta, he was responsible for generating revenue for Galatta.com and Galatta Cinema magazine through ads, online content and mobile content and circulation of Galatta Cinema. He was also responsible for formulating strategies for the ad sales team. He also played a major role in distribution of the magazine.
Balasubramanian informed that Dinamalar.com currently has more than 35 million page views and occupies the 130th place among Indian websites as per Alexa rankings. He further said that, Dinamalar.com was the No. 1 publication portal in India as per Alexa rankings.
The website claims to have around 8 million visitors per month. Among the visitors, about 38-40 per cent are Indians, while the rest are from abroad. Most of the NRI traffic came from the US, the Middle East, Australia, Singapore and the UK, Balasubramanian said.
Dinamalar.com was ranked 280th as per comScore and 70.12 per cent of its users were less than 34 years in age, he added.
Dinamalar.com also has a mobile application, which the customers can download on their mobile phones to read the news. So far, the website claims to have 94,000 downloads on mobile applications with 5 million pages views every month.