Russell Barrett has called it a day at Bates141 as Executive Creative Director. It is believed that Barrett’s next destination is BBH India. According to sources, Barrett will work closely with Priti Nair, Managing Partner, BBH India. Barrett had joined Bates141 in January 2009 and was looking after all the brands, including Virgin Mobile, Radio City, Tata AIG and Fiat.
Neither Barrett nor any officials from Bates141 or BBH India were available for comments. However, industry sources have confirmed the development.
Barrett began his career in 1996 with Rediffusion DY&R (now Rediffusion Y&R), where he was involved in the creative work for the Taj Group of Hotels, Colgate and Eveready. After three years there, he moved to O&M as Senior Writer and was with the agency for four and a half years.
Prior to Bates, Barrett was with Leo Burnett, where he spent five years and worked on various brands such as Reliance Mobile, Reliance Mutual Funds, IDBI Capital for Idbipaisbuilder.com, Prerna (an NGO), Bajaj Electricals and Servo Engine Oils.