MPG India, the flagship brand of Havas Media, announced the appointment of Ruma Sengupta as Director of Strategy. Sengupta will report to Anita Nayyar, CEO of Havas Media South Asia and work closely with the regional strategy team based in Singapore.
Sengupta will be based in Mumbai and will work closely with MPG’s four key offices in Mumbai, Delhi, Bangalore and Chennai. She will be responsible for the agency’s strategic offering and product development. She will also take custodianship of Havas Media’s proprietary tools and processes.
“Sengupta has the right credentials and attitude to take control of our strategic offering. Her previous experience in spearheading marketing and innovation capabilities with brands is a plus,” said Anita Nayyar of Havas Media South Asia.
Sengupta has 15 years of experience and expertise across marketing, branding, sales, strategy, MR and analytics. She was most recently the Director of Business Insight for Synovate, where she was responsible for key international clients across Fast Moving Consumer Goods (FMCG) categories. Prior to this, she has worked as Business Head for IMRB International.
Her diverse experience also includes key positions at Adlabs Films, United Spirits and Global Consumer Healthcare – Ranbaxy.