Rohit Samarth has joined DDB MudraMax as Senior Vice President. He will head the operations of Terra, its rural marketing agency.
Samarth comes from Percept Out-of-Home, where he was the business head of its rural vertical, responsible for all its communication and marketing strategies.
Commenting on this new appointment, Mandeep Malhotra, President, DDB MudraMax said, “Apart from great knowledge and experience, Rohit brings with him passion and energy to take the existing momentum of the team and work to a whole new level.”
With more than 25 years of experience in the industry, Samarth has had the opportunity to work with some of the most recognised brands in the country.
He started his career with Nestle India, and later worked with various other companies such as Media Workshop India, Amar Ujala Prakashan, India Infrastructure Publishing, UCP Integrated Marketing Solutions, Federation of Indian Chambers of Commerce and Industry (FICCI) and Linterland.
Samarth said, “I have some very exciting plans in mind and the focus this year will be to make DDB MudraMax a serious contender for the top spot in the BoP (Bottom of the Pyramid) space. Development of strong teams in all disciplines will also be an immediate focus area.”
Our typical marketing budget is usually 10 per cent of the topline spend