Robin Carruthers has been promoted as Director of Square Circle Media Outdoors, the new out-of-home unit of Shlok Media, which is run by Mayur Patel and Sapna Patel. He will report to both Mayur Patel and Sapna Patel. Prior to this elevation, Carruthers was CEO of Square Circle Media Outdoors since May 2009.
Commenting on the development, Carruthers said, “I am quite happy that there are exciting times ahead in the industry. I am more than happy to be part of the OOH company and will grow it to a larger function. In three years, I will make Square Circle the top OOH specialist in India. In five years, we will consolidate the position further and branch out of India.”
Carruthers was promoted to the post of CEO in September 2008. Prior to that, he had joined Clear Channel in 2005 as National Sales Head. He was later made Chief Operating Officer. He began his career with Grey Worldwide (formerly known as Trikaya Grey) in 1996 as a media planner. He has worked in various outdoor specialist agencies, starting with Primesite and then moving on to MOMS, OAP and RMG David, before joining Clear Channel India.
Carruthers was instrumental in setting up MOMS and OAP and has essayed roles ranging from that of a regional profit centre head in the early days to larger roles within companies such as MOMS and OAP. In 2006, Carruthers won the Pinnacle Club Award, which recognises contributions made across Clear Channel divisions in different countries in the sales and marketing function.