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RK Swamy BBDO recasts top management

24-August-2007
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RK Swamy BBDO recasts top management

In a wide-ranging management restructuring, RK Swamy BBDO has promoted some of its seniormost managers to newly created positions in the company. These include Ajit Shah as President (North), Sangeetha Shetty as President (West), and VV Vijay Gopal as President (South). S Yesudas has been elevated to the position of CEO, RK Swamy Media Group, the agency’s independent media services group comprising Media Direction, Digital Direction and Radio Direction. Surojoy Banerjee has been made President-HR. These long-time hands of the agency will all report to Shekar Swamy, Group CEO.

Shailen Sohoni has been designated Chief Operating Officer for RK Swamy BBDO Mumbai, and R Vishwa Mohan as COO of the Pharma Direction Group. Pankaj Mridul has been designated Chief Creative Officer of Collage, the specialist design and branding group.

Commenting on these changes, Srinivasan Swamy, Chairman and Managing Director, RK Swamy BBDO, said, “All of them are key contributors to the growth and performance of the agency group. It is a recognition of the fact that they are the ones who are running the group’s businesses across the country. The new positions more clearly highlight their roles and responsibilities and create a cadre of senior management that can lead the company into the future.”

The RK Swamy + Hansa Group is a leader in marketing communications and services, catering to leading corporates through 15 operating groups that include general advertising, media planning and buying, market research, outdoor media management, social and rural communication, CRM and loyalty programme management, pharma communication and continuing medical education, among others.

The group services the needs of leading advertisers like P&G, Abbott, Hawkins, Raymond, BSNL, GPI, Effem India, Aditya Birla Group, Ricoh, Mercedes, LIC, SBI, Suzuki, Sara Lee, Target, ICI and many others.

Very recently, the group ventured into the US market through its acquisition of GCR Custom Research, the first such foray by an Indian group from this segment of business.

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