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RK Swamy, BBDO Asia forge new total partnership; Josy Paul roped in to head BBDO India

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RK Swamy, BBDO Asia forge new total partnership; Josy Paul roped in to head BBDO India

BBDO India has strengthened its presence in India with Josy Paul coming in as Chairman and National Creative Director. Prior to this, Paul was NCD with JWT. With this, there would be two BBDO agencies in India – RK Swamy BBDO and BBDO India – competing and cooperating with each other, depending on client needs and market opportunities.

RK Swamy will have a minority stake in BBDO India, while BBDO Asia will retain a significant minority stake in RK Swamy BBDO. RK Swamy and BBDO have jointly identified new leadership in Paul. Chris Thomas, Chairman & CEO, BBDO Asia Pacific, said, “BBDO and the Swamys are hugely ambitious in India. Josy shares that ambition. He brings experience tinged with edginess, a belief in the power of ideas and a desire to challenge the existing norms of the market.”

Srinivasan K Swamy, Chairman, R K Swamy, said, “We went with this plan to BBDO over two years ago. The idea was to have a dual brand offering in the market for an even more effective competitive position. A multiple management and team structure will unleash a lot of energy, and we are confident of gaining a higher market share.”

Andrew Robertson, President & CEO, BBDO Worldwide, said, “RK Swamy helped us conceive and launch BBDO India. People from RK Swamy BBDO and HANSA played significant roles in the team that won the 7Up business. RK Swamy BBDO and BBDO India will both participate in the development of BBDO Worldwide’s offer, and both have our full support. That’s partnership.”

Thomas said, “Both will work on multinational and domestic clients. We even see situations where both will work for the same client, either on different brands or by offering different services. We will leverage the collective strength of the Group for the benefit of our clients.” Shekar Swamy, Group CEO, RK Swamy, said, “RK Swamy BBDO and HANSA together with 15 distinct services and 800 full-time employees are among the top five in the industry. Our goal is to be among the top three within three years. We believe we can achieve this by addressing different client mind sets and needs. The new entity will add to our diversity of offerings.”

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