Radio Mirchi recently announced the appointment of Rishikar Krishna as Head of Marketing, Mirchi Properties, ENIL. Krishna will be responsible for conceptualising, designing and marketing various intellectual properties of Radio Mirchi. This is his second stint with Radio Mirchi.
Prior to this, Krishna was Associate Director, Marketing at Skechers South Asia. In this role, he was in-charge of creating brand awareness and preference for the brand in India.
Krishna joins ENIL with 10 years of experience. He started his career with Philips Consumer Electronics, where, over two and a half years, he led the Portable Audio business to FM revolution. He then joined Radio Mirchi and worked for seven years in the marketing department. He moved on to Skechers in March 2013.