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Riding on healthy ratings, India TV on recruitment overdrive

21-May-2007
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Riding on healthy ratings, India TV on recruitment overdrive

India TV is on a hiring spree. The Hindi news channel has taken on board Madhurendra Sinha, Editor of Sandhya Times, as part of its top news management team. He will join on May 22, 2007.

Sinha has worked for The Times of India Group for 28 years and this will be his first non-Times job. He has previously been Resident Editor of Navbharat Times (Patna and later Jaipur) and also Business Editor of NBT before taking up the editorship of Sandhya Times.

Earlier last week, Santosh Tewari, Associate Editor, Hindustan, joined India TV. Shweta Ranjan, Executive Producer and prime-time anchor of Janmat, has joined as Executive Producer. Jasbir Singh Ladi, formerly Senior Executive Producer with Sahara Samay, has joined as Executive Producer.

A few weeks back, Kishore Malviya, former head of Nepal 1, joined as Deputy Editor, and last week Arun Tiwari, Head of Programming of Nepal 1 joined India TV.

In Mumbai, Sanjay Prabhakar, ex-NDTV and IBN 7, has joined as Resident Editor, and Vidyottama Sharma, Deputy Editor, Janmat, has joined as Entertainment Editor.

Confirming the spate of senior level recruitments, India TV CEO Chintamani Rao spoke enthusiastically about the upsurge in the channel’s ratings over the past few weeks. He said, “There has been a consistent surge in ratings in the last six weeks. For the last three weeks we have maintained the number 3 position in the HSM 15+ market. We were 15 per cent in Week 17 and have hit 16.8 per cent in Week 19. We became number 2 in Week 18 (TG 25-44 Male ABC) with 16 per cent and this week (Week 19) we’re happy to report a share of 17 per cent.”

Rao also pointed out, “Our time spends (41 minutes in Week 19) are higher than any other Hindi news channel, including Aaj Tak and Star News.”

He said that as viewership increases and advertising time on India TV gets more and more valuable by the minute, “we need top-level professionals to support the present team”.

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