Top Story

e4m_logo.png

Home >> People Movement >> Article

Reva Electric Car Co. appoints R Chandramouli as President, Sales & Marketing

19-July-2008
Font Size   16
Share
Reva Electric Car Co. appoints R Chandramouli as President, Sales & Marketing

R Chandramouli has come on board Reva Electric Car Company (RECC) as President, Sales and Marketing. He will be responsible for strengthening brand building, marketing, sales and distribution for RECC in India and non-European markets. Chandramouli moves from TVS Motor Company, where he was Senior Vice President.

Chetan Maini, Deputy Chairman and CTO, RECC, said, “We see significant growth potential for Reva Electric Car Company in India and overseas in the next three years. Chandramouli’s experience in the automotive industry will strengthen our growth and expansion plans in India and the overseas markets other than Europe.”

On his new assignment, Chandramouli said, “Electric cars hold a bright future as a cool, cost effective and eco-friendly option for city commuters. Exciting times are ahead for Reva, which has been pioneering innovation in zero emission vehicles.”

Chandramouli comes to RECC with over 25 years’ experience in sales, marketing, and brand building in the automotive industry. He began his career with Escorts Ltd, before joining TVS Motor Company in 1988. He was associated with TVS Motor Company for nearly 20 years.

Chandramouli was closely involved with two key the brands of TVS Motor Company – TVS Scooty, India’s first automatic scooter for women, and TVS Victor, India’s first indigenously developed motorcycle. He helped position TVS Scooty as the ‘First Love’ of college girls in urban India, and built the TVS Victor brand in India.

Besides helping build a large network of 600 dealers and 2,000 service centres across India, Chandramouli was also closely involved in managing the transition of TVS-Suzuki Ltd, a joint venture of Suzuki Japan and TVS Motor Company.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited