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Repucom enters India; appoints Shahid Zainudeen as Senior VP, Business Development

24-March-2008
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Repucom enters India; appoints Shahid Zainudeen as Senior VP, Business Development

Repucom, a global broadcast analysis service provider in sports and branded content environments, has entered the Indian market with the appointment of Shahid Zainudeen as Senior Vice President to oversee its Business Development in India.

Based in Bangalore, Zainudeen’s key focus would be to develop innovative marketing solutions that are aligned with the business needs of corporates in India. In addition to understanding the needs of Repucom’s existing and potential customers and providing solutions that best address the needs of these companies, Zainudeen would also interface with corporate groups and leaders to develop services that enable business growth.

Paul Smith, Founder and Managing Director, Repucom, said, “We are pleased to announce our entry into the vibrant Indian market. Brand-related activity in this fast-growing economy has picked up tremendous pace and Repucom is well equipped to provide unique services to these brands.”

Commenting on Zainudeen’s appointment, Smith said, “With the appointment of Shahid Zainudeen, we aim to increase our foothold in the Indian market. With his vast and varied experience in the fields of marketing and sales, management and brand building, we are sure Repucom will reach great heights.”

Prior to joining Repucom, Zainudeen was Director of tennis ace Leander Paes’ company Leander Sport Pvt Ltd, where he continues to be a consultant. He had also worked with global sports and entertainment management company IMG for over five years, where he was responsible for sponsor acquisition, athlete and event management.

Headquartered in Sydney, Australia, with regional Asian headquarters in Singapore, Repucom is a full service brand analysis and research agency. It was set up in 2004 as an extension of the successful sponsorship and brand activation company, Total Sport & Entertainment (TSE).

Repucom provides services based on exclusive digital technology called SpikeNet and utilising proprietary software known as Radiuss. This unique combination can analyse brand exposure in television broadcast in an accurate, consistent and verifiable manner. The company aims to provide clients with actionable information and insights for planning, buying and post-analysing their media investments within sports, entertainment and branded content environments.

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