Renton D’Sousa, CEO, Triton Communications has put in his papers. He has been with the agency for close to 12 years. His next destination is not known. Prior to Triton, D’Sousawas Creative Head of a few units at Lintas Mumbai. He has also been associated with Contract and Mudra.
At Triton, D’Sousawas synonymous with the ‘Paani Ka Doctor’ campaign for Eureka Forbes water purifier brand, among other brand campaigns.
Commenting the development, Ali Merchant, Director, Triton said, “Renton has been with us for over a decade and contributed to some solid and memorable brand building creative work for our clients. At the same time, he has been responsible in the professional development of Triton, especially for the people that have worked with him.”
Echoing Merchant’s sentiments, Munawar Syed, Director, Triton said, “Renton, a multi-talented individual, has been a key contributor to Triton’s rise and stability over many years. Such talent feeds on new challenges, new experiences and Renton’s stepping out from the warmth of Triton is in keeping with his desire to explore new horizons. I wish him a smooth journey.”
D’Sousa added here, “It’s been almost 12 years of brand building with some of the most wonderful people in the advertising industry at Triton. And that starts with Ali Merchant and Munawar Syed. Looking back, it has been over 30 years of ingenuity. And at times, reinventing the game to increase market share of brands. More importantly, changing consumer behaviour. It’s now time to pause and take a short sabbatical. Catch up with life.”