Senior media professional B N Kumar has joined Concept PR as its President. Prior to joining Concept, Kumar was a Senior Executive at Reliance Infocomm’s corporate communications department.
Kumar has been associated with the media for close to three decades during which he has worked with the United News of India, Business India, Indian Express, Mid Day and a host of other publications. He was also part of the team that founded O&M PR.
Commenting on Kumar’s appointment, Vivek Suchanti, MD, Concept, said, “B N Kumar brings with him his rich media experience and we are delighted that he is with us. We are confident that our communication will acquire a new dimension with his contribution.”
Kumar said, “The PR industry today is at an explosive stage, and considering the vast opportunities, it’s going to be a challenging field. Concept is a big brand and they have a huge clientele with varied businesses, and I view it as a new responsibility in this dynamic industry.”
Concept PR had recently acquired businesses worth over Rs 5 crore with clients from various industries such as aviation, textiles, construction, media, power and infrastructure. The agency is expanding its presence in India by opening several new branches and hiring media and PR professionals across the country.