BIG Street, the out-of-home initiative of Reliance Broadcast Network Ltd, has elevated Ashwin Padmanabhan as National Head. He will be reporting to Rabe Iyer, Business Head, BIG Live and BIG Street. Padmanabhan has been with the group since its inception, and prior to moving to BIG Street, he was spearheading the Delhi operations of 92.7 BIG FM as its Station Head. Under his leadership, BIG FM Delhi saw a year on year growth in revenues of 28 per cent and the listenership by a mammoth 30 per cent.
Padmanabhan was also responsible for the launch and success of the 92.7 BIG FM stations in Andhra Pradesh. Through a mix of aggressive marketing and innovation programming, he took the Hyderabad station to leadership position in both product and sales.
At BIG Street, his key role will be to build and grow the business, thus enabling a significant contribution to RBNL. He will focus on acquisition and creation of innovative OOH inventories across the country. Along the way he will drive research on the usage and consumption of BIG Street’s OOH offerings.
Padmanabhan has a rich experience in varied sectors spanning 14 years. He started his career with Reliance Industries Ltd at their Hazira petrochemical complex, and subsequently got involved in starting his own venture Superseva.com – India’s first online concierge services company. He was also instrumental in setting up and launch of the News Channel TV-9 . Prior to joining 92.7 BIG FM, Ashwin was with Visage Media Services - India’s largest stock photography company, and an affiliate of Getty Images as Director - Content Development.
Rabe Iyer, Business Head, BIG Live, RBNL said, “BIG Street aims to completely transform the way outdoor communication is being looked upon by marketers. I am extremely confident that Ashwin will add tremendous value to BIG Street, more so because his earlier roles have allowed him to gain tremendous experience in understanding the vast national audience.”
Padmanabhan said, “I am really excited about this new role. RBNL is an extremely dynamic and growth focused organization with constantly evolving opportunities. BIG Street has built superlative OOH assets in the north, and in the coming months we will be focusing on the west to evaluate opportunities and build assets. With this we will be able to offer our clients innovative OOH assets across key markets.”