Reliance is segregating a separate team for its broadband project and it has allotted four members of the OMS team for the same task. The OMS members include Amit Ray (Executive Vice President), Anil Gulrajani (Business Manager), Rajesh Chilappan (Group Manager) and Nikhil Dave (Media Director). The four in the spotlight, would no longer be aligned to OMS or any of its clients and would be dedicated Reliance resource. The broadband project was kick-started nearly seven-eight months back, but with considerable investment being directed towards the same, it was imperative to set up a separate cell within Reliance for the project.
Confirming the development Sandeep Vij, President, OMS Delhi, stated, “Amit Ray has been working on the Reliance broadband project since some months now, while Gulrajani, Chilappan and Dave have been aiding him. Broadband is a distribution-oriented venture, which is why it makes sense for Reliance to absorb members from the OMS team for the same. Reliance undoubtedly has an eye for dedicated people with a certain amount of vision; that way, Ray and his team were ideal for the task.” Meanwhile, the media mandate of the entire OMS office now falls on Srikant Raman who is currently working as Business Director. “With his media experience spanning over a decade, Raman is the ideal man for the job,” he said.
Raman, on his part, has spent nearly seven years of his professional life in OMS alone. Prior to getting back into the OMS fold, he held the position of Media Director at Starcom and was handling the IOC account. He has also derived valuable media experience from Carat media services wherein he worked under Pat Vinayak and from Triton media.
Now, the question remains as what reasoning could be attributed to Reliance setting up a team on its side of the turf, when all the work for the same was already being furnished under the OMS roof?
Responding to the argument, Vij said, “The project was initiated in OMS, but in time, it has developed and grown. Most importantly, Reliance wants to have a focused team at its end, which would be dedicated to the project alone. With all the investment, resources and time that ‘s being pumped into the project, Reliance broadband is going to hit the market in a big way.”
Meanwhile, Amit Ray, erstwhile Executive Vice President, OMS shared his views on the restructuring that have taken place. He said, “I have been working for more than eight months on this particular project. As is known, the broadband project of Reliance is geared to the task of providing voice, data and video services in a phased manner. The prospects within broadband are beyond human imagination, both on the national scene and on the international front. About the new placement, I have always been a small part of a huge team and always considered myself as a Reliance man. Having said that, it must also be mentioned that neither OMS nor I can possibly divorce each other as I’ve been with the organisation from its very inception. In fact, the agency was christened Optimum Media Solutions, only at my bequest.
However, given the technological development that’s on a swing in India, the country is soon to emerge as a broadband hub. Industry figures estimate more than 2,10,000 broadband subscribers in the country by 2007 – a three-fold rise from the current number of 75,000. This is undoubtedly a good news for Reliance.