Reliance continues to make its intention clear of being a big player in the entertainment sector. After acquiring 51 per cent controlling stake in Adlabs Films, Reliance has appointed Sunir Kheterpal as Chief Operating Officer (COO) of the filmed entertainment business.
Kheterpal moves to Adlabs from Yes Bank, where he was Country Head, Entertainment and Media Banking. Though no official confirmation was recived on the appointment, it is learnt that Kheterpal has already taken charge.
Last year, Kheterpal authored a study, which was released by Yes Bank in association with the Film and Television Producer’s Guild of India on emerging business trends in the country’s film industry. This IIM, Ahmedabad graduate was earlier with Rabo Bank as Head of Media and Entertainment.
With moves like these, Reliance intends to carve out a major stake in the entertainment industry, especially with the convergence of information and communication.