The media expansion plans of Reliance ADA Group are on full swing, with the Group now getting busy on the television front. Sources informed that Reliance ADA Group had lined up a host of channels as part of its plans that ranged across genres including Hindi general entertainment channels, movie channels and music channels, among others.
Reliance ADA Group’s television venture is expected to launch sooner than one might imagine, and the first stipulated deadline is 2008. Industry sources informed that Tarun Katial, COO, Big FM, had already been assigned the task to oversee the setting up of this venture. Reliance officials, needless to say, refrained from offering any comments on the development and said that it was still “premature” to confirm anything on this.
Yogesh Manwani, Vice-President, Media Content and Communication Services (MCCS), is one of the first senior appointments made for Reliance’s television venture. Even as no official comment was forthcoming on this as well, sources familiar with the development informed that Manwani was expected to join the venture as Head of Marketing. Manwani brings over 10 years’ to the table, the last five years of which had been with MCCS. Prior to that, he was with agencies such as Ogilvy & Mather, McCann Erickson and Lintas India (now Lowe).
Prior to joining Big FM, which he has been associated with since its inception, Katial was a known name in the broadcast industry with stints at STAR India and SET India. Programming was always seen as his clear forte in the television domain. At present, it appears that Katial continues to wear his Big FM hat, and it was not clear at the time of filing the report whether he would continue in the radio role going forward as well.
Reliance ADA Group has already made its presence felt in the radio domain with Big FM. The next to see fruition is the DTH venture – Big TV DTH, which according to industry sources, would make its presence felt in just a few weeks from now. Big TV DTH is expected to play a significant role in changing the competitive dynamics of the DTH industry in the country.