Top Story

e4m_logo.png

Home >> People Movement >> Article

Rediffusion Y&R instates design unit; ropes in new Business Head-Design

11-November-2008
Font Size   16
Share
Rediffusion Y&R instates design unit; ropes in new Business Head-Design

Close on the heels of appointing Karl Gomes as Head of Digital, Rediffusion Y&R is now looking to strengthening its design unit. The agency has brought in Siddhartha Singh as Business Head - Design. Singh, who will be based in Mumbai, will be reporting to Nisha Singhania, EVP, Rediffusion Y&R Mumbai.

Singh brings in 12 years of experience in advertising. Prior to Rediffusion Y&R, he was with Publicis Ambience as Associate Vice President - Account Management. Before that he was associated with Leo Burnett India as Assistant Account Executive – Client Servicing.

On his new role, Singh informed exchange4media, “The design unit at Rediffusion Y&R is more of a strategic intent of not just having fancy art, but fancy art backed by science. I am heading the business part of the unit while Kalpita Bose heads the creative side.”

Bose added that he would be overlooking the businesses for the western region, but as and when the need arose, he would lend his expertise to the Bangalore and Chennai businesses as well.

The agency is currently looking at a new name for the unit, however, no decision has been arrived at yet. The unit has in the past worked on some of the projects, including designing the logo for Hindi general entertainment channel Colors. The unit also played an integral role in the designing of the collaterals for The Gateway Hotels.

Also read:

Rediffusion Y&R ropes in Karl Gomes to head Digital as NCD

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by