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Rediffusion Y&R, Delhi ropes in Tarun Batra as Creative Head – Art

18-August-2011
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Rediffusion Y&R, Delhi ropes in Tarun Batra as Creative Head – Art

Rediffusion Y&R, Delhi has further ramped up its creative team with the appointment of Tarun Batra as Creative Head – Art. With over 12 years’ experience in the advertising industry, Batra joins from Lowe Scanad (Scangroup) Tanzania, where he was Creative Director (Art). He will be reporting to Chraneeta Mann, ECD, Rediffusion Y&R, Delhi.

Commenting on Batra’s appointment, Abhik Santara, VP, Rediffusion Y&R, Delhi, said, “Tarun is a very important addition to our Delhi creative team. With design aesthetics and art playing such a crucial role in the ever increasing ad clutter, Tarun’s experience will bring in the necessary differentiator. Tarun and his partner will work together to achieve cut through ideation and design standards for our brands. While their primary responsibility will be to lead the vertical of LG, Tata-Pepsi and Amway, I see them contributing to other brands managed by our Delhi office as well.”

Chraneeta Mann added here, “We want to embed a creative approach into all of our client work. Tarun will be a major catalyst in accelerating this process. Moreover, his extensive experience across many international brands will surely add to the visual development of the work done on LG as well as the other brands in his portfolio.”

Batra has worked on brands such as Warid Telecom Uganda, Zantel Telecom, East African Breweries, Toyota Tanzania, Coca Cola, Shweppes, Minute Maid (Kenya), Standard News paper (Kenya) Godrej Hi-Care, Grover Vinyards, Magna Publication, Piaggio Automobiles, State Bank of India, Raymond Suitings, ZEE TV, Navbharat Group, Shipping Corp of India, MIDC, Indian Oil
Corp, MTNL, Orient Fans, Siyaram's Suitings, Fedex, Bank of Baroda, BJP Election Campaign, Montex, Pantaloons, Red Tape, Planet Sports, Force Motors and Hero Honda, to name a few.

He has several awards under his belt – a Gold at Delhi Ad Club, Finalist at the Montreux Festival Paris, Finalist at the New York Fest, Finalist at the London International Advtg Awards - all for public service -'Feet', Silver for Public service in Big bang Awards and a Silver for Afternoon Independent Thinkers Award.

On joining Rediffusion Y&R, Delhi, Batra said, “I am very excited about the brands that I will be working on and the opportunities that they offer to do good work. Rediffusion Delhi has always stood out for its work and I am looking forward to being a part of this team.”

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