In continuation with investing in strategic planning by augmenting its team of experts, Rediffusion Y&R has appointed Vishal Anam to head its Brand Asset Valuator (BAV) division. Anam comes with over 10 years of consulting and quantitative research experience. He joins a team of in-house experts who have worked at major consulting companies in the past such as Ernst & Young.
Prior to joining Rediffusion, Anam worked at Nielsen, where he helped various global FMCG clients design and evaluate strategies that deliver marketing success.
Commenting on the appointment, Gautam Talwar, Chief Strategy Officer at Rediffusion said, “We believe in making the insights gleaned from the BAV integral to our approach to brand strategy for all our clients. We are considerably expanding the scope of the study in India for 2013 and hence, investing even more in the BAV this year. Keeping this in mind, we welcome on board Vishal Anam to help us take BAV to the next level in India.”
Anam added here, “The BAV is an amazing brand diagnostic tool. It takes the discussion forward from tracking the health of the brand to a level of knowing the space the brand should operate in. The tool is the first-of-its-kind in the Indian market, which can partner brands across categories and give shape to all future brand strategies. I am delighted by this opportunity to lead the BAV Insights division.”
Rediffusion plans to unveil BAV 2013 this year, which will incorporate new data points, more brands, more categories, and a much larger sample size.