Rediffusion DYR has appointed Sunil Thoppil as Group Creative Director and Premdeep Gangadharan as General Manager, Chennai. Thoppil will be handling the creative accounts of clients like Airtel, Citibank, MRF, Vijayshanthi Builders, Nutrine, and Fresh & Honest Café. Gangadharan will be handling the entire servicing department.
Thoppil, who has over 16 years’ experience, moves in from TBWA, where he headed the creative duties of the agency at the regional level. He has previously worked on brands like Malayala Manorama, Kerala Tourism, Geojit Financial services, Asianet, and Pondicherry Tourism. He is an engineering graduate.
Commenting on his new appointment, Thoppil said, “It’s immensely satisfying to enter an office that places a strong emphasis on the creative product. This is also a great opportunity to build a team that believes advertising is fun.”
Premdeep Gangadharan joins Rediffusion DYR, Chennai with over 13 years’ experience in advertising. He moves from Saatchi & Saatchi, Bangalore where he has worked on brands like Tata Tea, Tata Coffee, TVS Motors, IFB Home Appliances, BPL Appliances and BPL Mobile. His strong FMCG experience would offer superior value to existing clients in Rediffusion DYR, Chennai.
“The integrated and holistic communication approach at Rediffusion DYR, along with the exciting growth plans the agency has drawn up, are challenges that interested me enough to accept this role,” said Gangadharan.
Speaking on the new appointments, Rediffusion, Vice-President, Kaushik Tiwari, said, “Last year, the branch registered high growth – both organic and inorganic. We added Nutrine Maha Lacto, Fresh & Honest Café and Vijay Shanthi Builders. The branch today has a pretty good mix of categories ranging from consumer banking to telecom to confectionaries. We are committed to setting higher standards for our creative product and raising the quality of account management. I think both will raise the bar and make Rediffusion one of the most admired agencies in the city.”