Top Story


Home >> People Movement >> Article

Rediffusion DYR brings on board Wasim Basir as Group EVP

Font Size   16
Rediffusion DYR brings on board Wasim Basir as Group EVP

Rediffusion DYR has announced the appointment of Wasim Basir as Group Executive Vice President. Basir moves from Red Lounge, a Coca-Cola venture in China where he was Managing Director. He will be reporting directly to Mahesh Chauhan, Group CEO, Rediffusion DYR.

Basir’s profile at Rediffusion has been freshly created to bolster the business orientation sense that drives the agency. He will be looking after the agency’s key businesses as well as new initiatives to build capabilities.

Speaking on Basir’s appointment, Mahesh Chauhan said, “Bringing Wasim on board has been a conscious and strategic decision to strengthen a very strong leadership team at the organisation. Wasim is a fantastic talent and an inspiring leader, who is one with us in our efforts to reinvent the industry. We are fine-tuning the organisation’s capabilities and are now ready for more.”

On his new role, Basir said, “I am happy that Rediffusion was keen to develop such a strategic and remarkable role for me. It shows their ability to think ahead of the curve. Reinvention is the future of our industry, the sooner everyone realises this, the better off they will be. I am keen to work in a place which is high on adrenaline, potent in creativity, abuzz with opportunities and brings me back to India.”

Basir brings with him over 14 years’ experience. In his earlier role at Red Lounge, he was spearheading the Olympic efforts of brand Coca-Cola in China, consolidating internal Coca-Cola marketing teams with creative, interactive, activation, PR and media functions, a unique strategic marketing concept within the industry.

He began his career the advertising industry in 1995 as an Account Executive with Chaitra Leo Burnett, Mumbai. He moved on to Leo Burnett China in December 2000 as Group Brand Director at their Shanghai office. Post Leo Burnett, Basir was Group Business Director at McCann Erickson, Shanghai, where he strategically led Coca-Cola.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...