Top Story


Home >> People Movement >> Article

Rediffusion DY&R beefs up senior team in Mumbai

Font Size   16
Rediffusion DY&R beefs up senior team in Mumbai

In a recent move to strengthen its senior team, Rediffusion DY&R has brought on board Chandana Agarwal as Business Head and Ashutosh Karkhanis as Creative Director in their Mumbai office.

Agarwal has nine years’ experience across a wide range of categories. Prior to this appointment, she had been working with JWT as Client Services Director for the last two and a half years. Some of the brands that she has worked on include Kurkure, Nestle Confectionery, and Nature Fresh Cooking Oil, among others. She has also worked with agencies like McCann Erickson, FCB Ulka and Grey Worldwide.

Karkhanis spent the last three and a half years as Creative Director with Contract Advertising. He has handled well-known clients such as HSBC Bank, HSBC Mutual Fund, Asian Paints Royal and Royale Play, Gelusil, Cadbury Halls, Cadbury Bites, and South Africa Tourism, among others. In his 15-year career stint, he has won numerous awards at national and international levels, including Cannes 2002 Merit (Press Ad Category) for TVS Tyres, The AAAI Silver Award for HSBC SIP, The AAAI Silver Award (Outdoor Category) for HSBC Mirror, The Effie Silver Award for the Asian Paints Royale Campaign, Bangalore Ad Club for Britannia 50-50 biscuits, etc.

Commenting on Agarwal’s appointment, Bimal Nair, Executive VP and Branch Head, Rediffusion DY&R Mumbai, said, “Chandana Agarwal will strengthen the ‘Dream Team’ vision that we have crafted at Rediffusion. She brings to the table prior knowledge acquired in the capacity of a client and as part of an agency. Her experience will help us build on our expertise in managing service brands and driving the agenda of account planning as a discipline. Her frank yet friendly style is a great fit with the culture we have at Rediffusion.”

Commenting on her appointment, Agarwal said, “I am looking forward to being a part of Rediffusion. It has ambitious plans and has managed some great brands with an excellent group of people. I am ready to take on the challenges this prestigious assignment brings forth.”

Sagar Mahabaleshwarkar and Ramanuj Shastry, National Creative Directors, Rediffusion DY&R, said, “Ashutosh Karkhanis is yet another successful attempt by us to shore up our creative strength. With the understanding and experience he brings to the table, Rediffusion will only benefit further. Ashutosh will look after a major account like Tata Sky. We are sure we will attract a plethora of new talent. We wish him a long and rewarding stay at Rediffusion.”

Karkhanis said, “Rediffusion has the approach, ability and, importantly, the attitude that can only lead to meaningful advertising from both consumer and brand perspectives. This is what excited me and I am looking forward to a long association with them.”


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends