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Rediffusion DYR beefs up Delhi team; appoints new business and creative heads

08-July-2008
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Rediffusion DYR beefs up Delhi team; appoints new business and creative heads

Rediffusion DYR Delhi has brought on board Vikram Raj as Business Head and Jaideep Mahajan as Creative Head. While Raj would be responsible for clients like Xerox, Amway, GPI, Pure Earth and Givo, Mahajan would partner Deepesh Jha to head the creative team for Airtel.

Commenting on the appointments, Sandeep Madan, Executive Vice President, Rediffusion DYR Delhi, said, “Vikram and Jaideep come into very strategic roles in Rediffusion. Their experience across their fields is immeasurable and they are going to be key strengths in our march towards a leadership role in the industry.”

On his new role, Jaideep Mahajan, Creative Head, Rediffusion DYR Delhi, said, “I’m excited about working on a brand like Airtel, especially after the way Rediffusion has totally turned around their communication. It will be fantastic to work with Sagar and Ramanuj, and I look forward to it.”

Vikram Raj, Business Head, Rediffusion DYR Delhi, said, “After working for the UN Economic Forum, it did seem difficult to find something more challenging, but Rediffusion offered me something very clear, focussed and a field to test my mettle in the advertising industry – something I have not had such direct contact with till now.”

Mahajan comes in from McCann Erickson Kuala Lumpur, where he was Creative Group Head. He has lead creative teams in mainstream, BTL and direct marketing campaigns for both Leo Burnett and Arc Worldwide. He has won 40 national and international awards for print, outdoor, direct marketing as well as design, the latest being a Gold at Cannes Lions for the Stick & Save Campaign for Trees in 2007.

Raj joins Rediffusion after working as a Strategy Consultant, Communications & Information Technology with the United Nations Economic Forum, USA, where his forte had been business operations, sales as well as marketing. He has also worked in companies like ITC and Daewoo.

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