Top Story

e4m_logo.png

Home >> People Movement >> Article

Rediffusion continues to beef up its Kolkata team

24-May-2005
Font Size   16
Share
Rediffusion continues to beef up its Kolkata team

Tathagata Chatterjee, till recently Senior Marketing Manager at Lafarge, the international cement major, has joined Rediffusion Kolkata as Client Services Director as of today. For Chatterjee it is a return to advertising.

"For me it is a homecoming of sorts and it is particularly exciting as Kolkata is now going through a positive metamorphosis. Being part of the communication process at this time will be both challenging and enriching for me," said Chatterjee.

In a city where agencies are hard-pressed to find the right kind of middle and senior talent, what with people constantly moving to greener pastures in Mumbai or Delhi, this is certainly a significant movement. Observed Amitava Sinha, Senior Vice-President, Rediffusion Kolkata, "We are delighted to have someone of Tathagata's stature joining us. His multi-faceted experience will certainly complement our skill sets and add value to our clients."

Chatterjee began his career with Hindustan Lever in Sales & Marketing in the mid-nineties. After a two-and-a-half-year stint with HLL, he spent the next five years in advertising, first with Euro RSCG on the Philips business, and then for a year with McCann Erickson working on the Hutch and Tata Steel accounts. He joined Lafarge in early 2001 and has been actively involved in the launch of the company's various value-added products during his stint there.

Rediffusion has been bolstering its team in Kolkata since last year. In mid-2004, Shivaji Dasgupta, a longstanding JWT stalwart with rich experience of working on the ITC business, had joined as Client Services Director. Shortly before that Ruma Dasgupta, formerly Creative Director of McCann and again an old Thompson hand, had come on board as Creative Head.

"This is a people business and since we are fortunate to have significant businesses in Kolkata such as Airtel, Eveready, Tata Steel, Peerless and Dey's Medical to name a few, we believe that we need to invest in the right kind of talent so that our clients are not short-changed," said Sinha in the context of several agencies right-sizing their operations in Kolkata and agencies like Leo Burnett, McCann, Euro, Contract and Equus in fact withdrawing from Kolkata in the recent past.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean