Tathagata Chatterjee, till recently Senior Marketing Manager at Lafarge, the international cement major, has joined Rediffusion Kolkata as Client Services Director as of today. For Chatterjee it is a return to advertising.
"For me it is a homecoming of sorts and it is particularly exciting as Kolkata is now going through a positive metamorphosis. Being part of the communication process at this time will be both challenging and enriching for me," said Chatterjee.
In a city where agencies are hard-pressed to find the right kind of middle and senior talent, what with people constantly moving to greener pastures in Mumbai or Delhi, this is certainly a significant movement. Observed Amitava Sinha, Senior Vice-President, Rediffusion Kolkata, "We are delighted to have someone of Tathagata's stature joining us. His multi-faceted experience will certainly complement our skill sets and add value to our clients."
Chatterjee began his career with Hindustan Lever in Sales & Marketing in the mid-nineties. After a two-and-a-half-year stint with HLL, he spent the next five years in advertising, first with Euro RSCG on the Philips business, and then for a year with McCann Erickson working on the Hutch and Tata Steel accounts. He joined Lafarge in early 2001 and has been actively involved in the launch of the company's various value-added products during his stint there.
Rediffusion has been bolstering its team in Kolkata since last year. In mid-2004, Shivaji Dasgupta, a longstanding JWT stalwart with rich experience of working on the ITC business, had joined as Client Services Director. Shortly before that Ruma Dasgupta, formerly Creative Director of McCann and again an old Thompson hand, had come on board as Creative Head.
"This is a people business and since we are fortunate to have significant businesses in Kolkata such as Airtel, Eveready, Tata Steel, Peerless and Dey's Medical to name a few, we believe that we need to invest in the right kind of talent so that our clients are not short-changed," said Sinha in the context of several agencies right-sizing their operations in Kolkata and agencies like Leo Burnett, McCann, Euro, Contract and Equus in fact withdrawing from Kolkata in the recent past.