Ajay Gahlaut and Sudip Bandyopadhyay, Executive Creative Directors with Rediff, Delhi, who were partners in copy and art, respectively, have put in their papers. Both are headed for McCann Erickson, Mumbai as Senior Creative Directors. Incidentally, the pair had joined Rediffusion DY&R, Delhi almost a year back from O&M.
Confirming the news, Gahlaut said, “While it has been a short stint at Rediff, it has been an eventful journey, where we managed to do some good work, got recognition for our work at various awards platforms and got to work with a re-energised creative team.”
He further said, “McCann as an agency is on an upswing and with Prasoon Joshi at its creative helm, the agency is certainly the best place to be in, in the advertising industry. We are looking forward to being there once again and doing good work.”
Bandyopadhyay summed up his stay at Rediff as a great experience as he got to work in a culture that was completely different from his previous stints. He said that he was glad that the team had been able to put Rediff on the awards map. Bandyopadhyay was happy about the young team that he and Gahlaut had put together and who were adjudged winners at the national creative initiative taken by the Advertising Agencies Association of India (AAAI) and were also the official Indian team to take part in the Young Creatives Contest 2006 at Cannes Lions.
Both Gahlaut and Bandyopadhyay had previously done a stint with McCann Erickson, Bangalore, and felt that the latest move would be easy as they were familiar with the agency’s culture. The duo has worked on some well-known brands such as Airtel, GM, Chevrolet Tavera, Hindustan Times, Hutch, Dabur brands and the Pulse Polio campaigns with Amitabh Bachchan and other film stars.
Besides being a part of the Pulse Polio programme, Gahlaut was also part of the team that came out with the arresting campaign for Hindustan Times, where the brief was to up the image in the brand among SEC A. With taglines such as ‘Makes you look good’ and ‘Let there be light’, the campaign was successful in targeting its audience.
Besides doing notable work, the duo has won a silver at the Abbys and a bronze at AAAI for the work titled ‘The banana mountain’ done for PVR Cinemas promoting the movie ‘King Kong’. Their work for i-Pod won a nomination at Cannes Lions this year. Their past wins include a Bronze at Cannes for Concern India Foundation, when they were at O&M and a silver at the Effies for the Pulse Polio films in 2004.