Red FM has appointed Akash Verma as Station Head for Delhi. He joins the FM station from Coca-Cola India. Welcoming Verma, Abraham Thomas, COO, Red FM, said, “Akash is a great find for Red FM. The role of a station head demanded versatility and that’s what he brings to the table. We are sure he will excel in his new role.”
As Station Head, Verma will look into the P&L accountability for the Delhi FM station and will also be responsible for all functions like marketing sales, programming, scheduling, finance and HR.
In a career spanning over a decade, Verma has been actively involved with business management, innovations, consumer / customer marketing, media sales and events. He has extensive experience in communication development, project management, channel marketing, P&L management, consumer promotions, alliance management and consumer insights.
In his last stint at Coca-Cola India, Verma led the new products charge and was responsible for national marketing of two brands within the Coke portfolio – Kinley Water and Georgia Tea and Coffee. He spent over seven years at Coke working across new product and innovations, brand management, operations marketing and project commercialisation.
Prior to Coke, Verma worked with Times FM in corporate media sales, media innovations and events and promotions.