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Red FM National Sales Head Neelu Sawhny puts in her papers

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Red FM National Sales Head Neelu Sawhny puts in her papers

After a two-year stint with Red FM as National Sales Head, Neelu Sawhny has put in her papers. She will, however, be servicing the company till October 10. Sawhny is still contemplating about her next venture.

Sawhny, who was with Aaj Tak since September 1999, heading sales in Delhi, North and East and having superseded for three consecutive years in Aaj Tak, was moved to Red FM in August 2003, following the rough patch that the station was going through at that time.

Her career began with Reader’s Digest where she worked for four years as Additional Manager, Sales. After that she worked in the capacity of client servicing at HTA for another four years in Chennai.

Sawhny’s varied experience in diverse arenas entailed her to work with Oberoi Hotels as Manager, Sales and Marketing in Chennai. Her association with the electronic media began with Times TV as Senior Manager, Corporate Affairs. She was also instrumental in launching NBC, where she had a two-year stint. In the first year, Sawhny worked as Business Development Head, India, while in the second year she assumed the role of VP, Sales, India.

Sawhny had a tough time at Red FM initially as she had to cope with the team, making them relearn the intricacies of business all over again. On her experience with the station, she said, “It was very, very challenging. I am happy to at least leave the legacy of a team which I have hand picked and trained.”

Though she has been receiving offers from some media companies as well as a medium ad agency, Sawhny has not been able to make up her mind so far regarding her next move. Challenges as well as people are of paramount importance to her. “The job must be challenging, it must get my adrenaline flowing, at the same time it must have a good group of people to work with,” she said.

Sawhny never had to seek a job for herself and had been quite fortunate to get offers from the bigwigs of the industry. Her dexterity in her work enabled her to win the coveted title of Best Ad Sales Person for 2002-03 at the Indian Telly Awards.


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