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RBNL beefs up sales team with senior appointments

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RBNL beefs up sales team with senior appointments

Reliance Broadcast Network Ltd (RBNL), the multimedia entity with play across radio, television, out of home and live entertainment, has announced key appointments in its top sales team. Gargi Kaul comes on board as National Sales Head, Television, while Soumen Datta has been appointed as Regional Sales Head – West for television, reporting into Kaul. Additionally, Jayant Bhokare has been appointed as Regional Head, BIG Connect – South.

Commenting on the new appointments, Praveen Malhotra, Executive Vice President - Sales, Reliance Broadcast Network Ltd, said, “These appointments have been done keeping in mind the aggressive growth of Reliance Broadcast Network businesses. This is a fresh, well experienced and able team and we are confident that they, together with the teams, will create unprecedented value for clients and shareholders alike.”

In their new roles, Bhokare will work closely with Praveen Malhotra on the sales mandate, while Kaul will work with the newly appointed Business Head for the television business, Nikhil Mirchandani and Malhotra. The closure of these critical senior sales positions aligns the team to leap to the next growth level.

Kaul has over 18 years’ experience in television sales, with a career transcending from selling news and entertainment to the biggest sports channels and events, both within the country and internationally. With rich experience in the entertainment field, Kaul has worked with Television Today, Sony Entertainment, ESPN Star Sports, Ten Sports and Dubai Sports City. Prior to joining RBNL, she had handled key IPL projects with Pioneer Digadsys Services as Head of Sponsorship Sales and Chief of Operations.

On her appointment, Kaul said, “I am happy to join Reliance Broadcast. The right approach and attitude is the key to success at all times and I would look at re-enforcing the same as I am inducted in this fast growing multimedia organisation.”

Soumen Datta has worked with leading companies such as Konica Minolta, De Beers, Ogilvy, and The Times of India over the last 11 years. In his new profile, he will report to Kaul and will be looking after sales in the West region for the television businesses. Before taking on this new mantle, Datta was working as a key member of the BIG Live team. Speaking on his new position, Datta said, “It’s a great to get an opportunity to expand my horizon within this dynamic organisation. I look forward to continue adding value to the business.”

Jayant Bhokare begins his second innings with the organisation. In his earlier role, he had played an integral part in the initial setting up of the BIG Street business. In his current role, he will be heading the revenue function for all verticals of Reliance Broadcast Network for the entire Southern region. His last assignment was with Explocity, where he was Business Head. With 18 years of rich industry experience, Bhokare has worked with leading media houses, including The Times of India, Star TV, Radio City, Jupiter Entertainment Ventures and Decathlon in various capacities. Speaking on his appointment, Bhokare said, “I am happy to return to RBNL. This is an excellent opportunity and I look forward to a great stint.”

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