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Ravneet Phokela to spearhead Nokia’s global marketing organisation

30-August-2005
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Ravneet Phokela to spearhead Nokia’s global marketing organisation

Ravneet Phokela, who has been associated with Nokia for the last two-and-a-half years as Brand Marketing and CRM manager for the Indian operations, has now been elevated to a new position wherein he will be spearheading Nokia’s global marketing organisation.

Phokela will be moving to Nokia’s UK office on September 5 to assume his new role as Marketing Manager. His new role will see Phokela shuttling between the UK office and Nokia’s headquarters in Helsinki, Finland almost every week.

Elaborating on his new responsibilities, Phokela said, “My key role will be to look after the global communication strategy and communication architecture.”

An IMT Ghaziabad graduate, Phokela began his career with Lintas, where he worked as Senior Brand Services Director and was instrumental in handling big clients like Gillette and Maruti, among others. After that he moved to Whirlpool, where he was heading the marketing services for the home appliances brand prior to joining Nokia.

His stint with Nokia started in 2003 as Brand Marketing and CRM Manager with responsibilities for brand strategy, communication development and media planning and buying. Phokela has played a key role in driving the ‘India connect’ campaign for the Nokia brand. One of the key campaigns in this direction was the successful Nokia 1100 –‘Made for India’ campaign.

Describing his experience in India as ‘extremely valuable’, Phokela further said, “Various markets have their own brand and communication issues, understanding these markets and putting them together to form a global strategy is a challenge that I am looking forward to.”

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