Top Story

e4m_logo.png

Home >> People Movement >> Article

Ravi Kiran to head Starcom’s Asia Diversified Services

13-September-2006
Font Size   16
Share
Ravi Kiran to head Starcom’s Asia Diversified Services

Starcom MediaVest Group Asia Pacific has announced a renewal of its focus on specialist communication services by creating a new role of CEO, Diversified Services, for the Asian region with effect from January 1, 2007. Stepping into this new role will be Ravi Kiran, currently CEO of SMG South Asia – comprising SMG India and affiliate operations in Sri Lanka, Pakistan and Bangladesh.

Kiran will be responsible for setting up and driving new and specialist marketing and communication services across all 14 markets in the region. He will continue to serve South Asia management responsibilities for the network as its Chief Executive and the rest of the management structure in India remains unchanged.

Said D Sriram, CEO – Asia Pacific, Starcom MediaVest Group, "As consumer control over message and media increases and their attention gets increasingly difficult to attract, we are expanding our skills and competencies to be able to offer true holistic planning and activation solutions to our clients. SMG India is a shining example for us in the rapid development of specialist services and is well on its way to representing the model for the 21st century, with most of our clients using our services outside classical media planning and buying. The intention is for us to replicate this success in the rest of the region, and Ravi's elevation to a regional leadership of diversified services is intended to drive that success."

Under Kiran's stewardship, Starcom MediaVest Group India has created a success story in a whole host of new areas, including online and wireless marketing, entertainment and embedded marketing, sports and cause enabled marketing, out-of-home and ambient marketing, small town and rural marketing, media supported amplification, and navigational signage and retail branding.

Said Kiran, "We know that communication challenges of tomorrow will be fundamentally different from those of today and at Starcom MediaVest Group, we are ready for it. I have had a terrific time working with the Starcom team in India in making our thinking holistic and creating specialist disciplines. I hope to be able to take some of my experiences here to other markets in Asia. I am sure each market will be different and unique and the new role is going to be fun."

Previously, Kiran had spent over eight years at Lintas India and Initiative Media, and was one of the early advertising executives in India to cross over to media from account management.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...